How We Do It

We don’t just talk the talk about responsible seafood, we walk the walk. We are a leading voice in the industry helping shape its future and we show our work.

Every SeaTru™ product must be sourced from a sustainably certified, ranked or domestic fishery or a fishery involved in a comprehensive improvement project. Every fishery must also be certified or independently audited to ensure it complies with U.S. Department of Labor standards. We then explain how each product meets our criteria with our SeaTru™ Report Card.

These in-depth brand standards ensure that SeaTru™ seafood is truly traceable, truly responsible and truly delicious.

WE WILL MEET YOUR NEEDS

Don't see the criteria you require? Tell us. We have the flexibility to customize our sourcing to meet your needs. We are also testing proof of concept for block chain technology in our supply chain!

Sustainability

Certified

WILD

MSC, GSSI

FARMED

ASC , BAP (2 Star+), Global G.A.P.

Ranked

Monterey Bay Aquarium (Yellow/Green)
World Wildlife Fund
Ocean Wise (Recommended)

Domestic Fishery

Fishery Improvement Project

Comprehensive Standard
SFP (A, B or C grade)

Traceability

Government Regulation Standards

Meets required levels at points of origin

Verified Independent Audit

Rule set for ”At Risk” audits
SGS audit

Social Responsibility

U.S. Department of Labor

Sweat & Toil List (not listed)

Verified Independent Audit

Rule set for ”At Risk” audits

Improvement project developed
Labor Safe Screen/Trace Register

Certified

MSC, GSSI, ASC , BAP (2 Star+), Global G.A.P.